Concept to Market

Launch Your CPG Product with Confidence

Buzzd founders with product

The Program

The Concept to Market Sprint is 5-week online program designed to help packaged food and beverage founders validate their ideas, develop products and fast-track their launch while avoiding costly mistakes. With proven tools, expert guidance and resources, the Concept to Market Sprint is your roadmap from concept to store shelves.

  • Live, interactive weekly sessions led by industry experts 
  • Small class sizes for deeper engagement and direct feedback 
  • Group discussions with founders facing the same challenges 
  • Focus topics unique to packaged food and beverage founders including:
    • Product Development + Food Regulatory Framework 
    • Sourcing Ingredients, Packaging & Label Design 
    • Food Safety Fundamentals, Shelf-Life Testing & Certifications 
    • Scaling Production (commercial kitchens → co-manufacturers) 
    • Pricing Basics + Working with Distributors, Brokers & Retailers 

What You’ll Gain

  • Clear guidance to move from idea to marketplace, with practical steps tailored to early‑stage food and beverage founders.  
  • Insight to avoid common and costly mistakes in product development, regulations, and early scale‑up, so you can move forward with confidence.  
  • Connections with fellow founders who share your challenges and momentum, creating a supportive network that continues beyond the program.  
  • Curated, high‑impact tools and resources designed specifically for packaged food and beverage brands, helping you make informed decisions at every stage.  

This program is designed for brand owners who are: 

  • Aspiring or newly launched packaged food, beverage brand owners 
  • Looking for community, mentorship, and honest guidance. 
  • Looking for guidance and actionable resources 
  • Ready to move their idea or early product to the next stage 

Our Next Sprint Starts March 31!

Register Now
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200+

Founders guided through the program since 2021 

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100+

Women owned business in the program since 2021

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300+

Product launches supported in the marketplace

What Founders Are Saying

"The Concept to Market Sprint made it easier to navigate complex parts of the food industry like regulations, labelling, and co-packing. It gave me a clearer sense of how to move forward and what to expect next as I grow my business. I recommend it to anyone in the early stages of a food business."
- Lisa Belanger - Flat Our Feasts
"We dived deep into specific regulations affecting our business, received practical guidance based on real-world mistakes other companies have made, and got resources that not only saved us time but, more importantly, gave us the confidence to move forward knowing our actions were compliant."
- Brian Woo - Mamas Boyz Jerky

Frequently Asked Questions

 

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