Concept to Market

Fast-Track Your CPG Product Launch

The Program

The Concept to Market Sprint is an online program designed to you validate your CPG business ideas, develop products and fast-track your launch while avoiding costly mistakes. With tools, resources and guidance, the Concept to Market Sprint is your roadmap from concept to store shelves.

  1. 5 Expert-led sessions over 5 weeks
  2. Weekly mini projects to help aspiring founders move their business forward
  3. Interactive group discussions with experts and fellow entrepreneurs
  4. ?
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Smiling woman displaying her products in a commercial kitchen

What You’ll Gain

  • Validate your idea: Assess market demand and refine your concept before going all-in

  • Develop your product with confidence: Navigate ingredients, packaging, labeling, and food safety requirements

  • Understand regulations and certifications: Ensure your product meets all industry and safety standards

  • Plan for scale: Learn about manufacturing, shelf-life, and production considerations

  • Navigate pricing, distribution, and retail: Get an introduction to product pricing, working with distributors, and approaching retailers

  • Hands-on learning: Apply insights weekly through interactive mini-projects and expert-led sessions

Is This Program Right for You?

  • You are an aspiring or newly launched food, beverage, or wellness founder

  • You want to fast-track your product launch while avoiding common pitfalls

  • You are looking for structured guidance and actionable resources to move your business forward

  • You want access to industry insights from experienced CPG experts

  • You are ready to validate, develop, and grow your product with support

Our Next Sprint Starts [DATE]

Register Now

The Concept to Market Sprint made it easier to navigate complex parts of the food industry like regulations, labelling, and co-packing. It gave me a clearer sense of how to move forward and what to expect next as I grow my business. I recommend it to anyone in the early stages of a food business.

 

LISA BELANGER
Flat Our Feasts

We dived deep into specific regulations affecting our business, received practical guidance based on real-world mistakes other companies have made, and got resources that not only saved us time but, more importantly, gave us the confidence to move forward knowing our actions were compliant.

 

BRIAN WOO
Mamas Boyz Jerky

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150+

businesses supported since 2021

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$15M

contributed to the economy since 2019 *(need confirmation)

Frequently Asked Questions

 

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