Accelerator

Your Brand Growth Starts Here

Slurp founder with product

The Program

Our Accelerator is designed to help in-market food, beverage, and wellness founders scale their brands nationally with expert mentorship, strategic guidance, and access to a thriving CPG ecosystem. Over 16 weeks, you’ll gain the tools, insights, and connections to turn growth potential into real results.

  1. More than 75 hours of growth-focused programming
  2. Weekly one-on-one mentorship
  3. In-person networking with retailers, distributors, & partners
  4. Inspirational sessions from Venturepark alumni
  5. Post-program support
  6. Successful participants present for distribution at our Sobeys Look for Local event and Demo Day event for added exposure to investors and retailers.

What You’ll Gain

  • Business Context Mastery: Understand your market using the 3-Cs (Consumer, Category, Context) to position your brand competitively

  • Strategic Growth Planning: Develop a clear growth roadmap, including vision, mission, and strategy, through CPG-specific content and expert mentorship

  • Expert Mentorship: Weekly one-on-one guidance from our Entrepreneurs in Residence

  • Networking & Exposure: Connect with retailers, distributors, investors, and partners; present your brand at Sobeys Look for Local and Demo Day events

  • Community Support: Join a thriving ecosystem of founders, alumni, and industry partners that fosters mutual success and ongoing mentorship

  • Post-Program Momentum: Continued support to ensure your brand scales effectively beyond the program

The greatest asset that this program brings aside from the extensive learning is community. Grateful to have this program and talented alumni for support!

 

ANDY FENNELL
Owner of Gravity Coffee

Is This Program Right for You?

  • You are an in-market brand with initial traction (typically $50K–$100K annual revenues)

  • Your brand is based anywhere in Canada

  • You operate in Food & Beverage or Health & Wellness categories

  • You have scalable fundamentals (product, category, and supply chain scalability)

  • You have a strong drive and are commitment to grow your brand nationally

Are you ready to take your CPG business to the next level?

 

Our Alumni

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$200m

annual revenue achieved by our alumni

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225

brands launched since 2015

Frequently Asked Questions

 

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